The popularity of breast enhancement could make this a much bigger problem."Īccording to the ICM poll of 534 women, 23 per cent slip their seat belt under "Some say they feel pinned against the seat and others have admitted to putting the belt under their arm. "Several fuller breasted women have told us that their seat belts are hugely uncomfortable, particularly across the neck. "However, if this new device helps to encourage more lady drivers and passengers to belt up then it is good for road safety. Its executive director, Edmund King, said: "Most modern flexible seat-belts are much more comfortable and adjustable for drivers of all shapes and sizes than the fixed seat belts of 30 years ago. The RAC Foundation, which promotes road safety, said it believed the device was the first one targeted at the fuller-breasted passenger. In a study commissioned by the insurers, 92 per cent of women admitted to tampering with a seatbelt or not wearing one because they found it uncomfortable. The insurance firm teamed up with engineering group Mira to create the clip for all women, but especially those with a large bust. There are no plans for it to go on sale just yet but insurance group Sheilas' Wheels, which developed it, said it was in talks with car and seat belt manufacturers. It works by attaching the clip to the buckle end of the belt, thereby redirecting the top strap down the centre of the body. ![]() The new device, which involves attaching a special "S-Clip", enables the belt to run down the middle of the cleavage instead of across the breasts. ![]() Manufacturers claim to have created the first "female-friendly" seat belt for busty women.
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